Course curriculum

Here's what to expect over the next 6 weeks

    1. How much do you know about how your business will work?

    2. Quiz

    3. Introduction

    4. What is a Business Model?

    5. Customer

    6. Offering

    7. Value Chain

    8. Revenue

    9. Bringing the pieces together

    10. End-of-Module Quiz

    11. Module 1 Assignment: Visualize your Business Model

    1. Introduction

    2. Learning outcomes

    3. How to identify the riskiest assumptions in your business model to test

    4. Planning for customer research

    5. How to develop research questions

    6. How to choose the right research method

    7. Interviews

    8. Developing specific questions to ask customers during interviews

    9. Surveys

    10. Developing specific questions to ask customers in surveys

    11. Focus groups

    12. Do’s and Don’ts of conducting customer research

    13. Choosing the right respondents for your research

    14. How to create a schedule for your research

    15. How to create a budget for your research

    16. Research planning quiz

    17. How to extract insights?

    18. What is the difference between raw data, a finding, and an insight?

    19. Research analysis process summary

    20. What happens when you learn your initial assumptions are false?

    21. Customer insights quiz

    22. Assignment 2 Instructions: Developing your Customer Research Plan & Budget

    23. Upload your Assignment 2: Customer Research Plan & Budget

    24. Assignment 3 Instructions: Document and Apply Your Customer Insights

    25. Upload your Assignment 3: Customer Insights

    1. Introduction

    2. Learning outcomes

    3. How to identify the riskiest assumptions to test in your Offering

    4. Introduction to prototyping

    5. Importance of sketching your idea

    6. Examples of prototyping methods

    7. How to prototype a service

    8. How to prototype a physical product

    9. How to prototype a digital platform

    10. How do you choose which prototype to create?

    11. How to design an experiment

    12. 1. Assumption to test

    13. 2. Experiment description

    14. 3. Metric

    15. 4. Expected outcome

    16. What makes a good experiment plan?

    17. How to extract insights from your experiment

    18. What is iteration?

    19. Bringing it all together

    20. Quiz

    21. Assignment 4 Instructions: Plan your First Experiments

    22. Upload your Assignment 4:

    23. Assignment 5 Instructions: Use your experiment insights to update your business model

    24. Upload your Assignment 5

    1. Introduction

    2. How to incorporate storytelling in your pitch deck

    3. Pitch deck guidelines

    4. Pitch deck template breakdown

    5. Upload your pitch deck

Explore Program

  • 65 lessons

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